Limited edition

DIGITREND OSII

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Where yesterday meets tomorrow

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LIGHT REFLECTING DISPLAY

There is no luminous or electronic display. So what is the secret? AMIDA’s idea is more than ingenious. The readout is actually an optical effect created by a crystal in the shape of a prism. The movement operates horizontally, but the ‘image’ of the hour and minute discs is projected vertically. AMIDA called its system LRD (for Light Reflecting Display), which was patented under No.3,786,626 on April 5, 1973. A remarkable and singular proposition in horology that makes the Digitrend a watch truly extra-ordinary.

The Amida Digitrend is back, and it’s better than ever.

A bold vision, reignited

For us, AMIDA is the future we were promised. Built for the few who demand a physical way to change their reality, and model the world in their own image. This is a piece of that future, brought back to redefine the present.

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